![]() While the intention behind this feature was probably well intentioned in the beginning, it meant all you needed to do was post too often and comment to much too climb the rankings. Lastly, and this is a change I thoroughly welcome as it's been too easy to abuse, the 'top contributor' plugin will disappear. With roll-out of a standalone LinkedIn groups app, you'll also now have the option to get push notifications when someone posts in your group or comments on your thread– another move to increased (or attempted increase) in stickiness? Currently a large number of LinkedIn users will stay up to date with activity via LinkedIn's mail notifications, so while this is a more contemporary solution, the little red badge on your app icon isn't going to give you the same level of information as email updates, so you're more likely to log in to the app more frequently. Managers and moderators may need to be on constant watch or enlist the help of extra moderators/managers, especially if their group has a large number of dedicated and interested users.Ĭould it be a move to make sure you spend more time on LinkedIn? After all 'stickiness' of a platform like LinkedIn is a valuable quality when it comes to monetisation. But a further change means that posts by members will now go live immediately, it means a group manager can only remove it once they've seen it or been alerted to it – in reality, this potentially leads to a much higher instance of 'low quality content' being visible to group members and as such, could have a damaging effect on the group. LinkedIn have stated that the change to Promotions versus Discussions was also a quality decision, noting that lower quality content built up under the discussions tab. ![]() Initially this feels like more work but for the groups I moderate, it's led to significantly less time spent deleting spammy posts or removing off-topic discussions. Closed groups generally mean a higher level of moderation even when it comes to approving requests to join. As a moderator of a number of groups on a different social platform myself, I've seen evidence of this first hand too. Since October 14th, groups will all be private, this is intended to keep quality of discussion higher, with LinkedIn stating in a help forum that 'Open' groups have created a larger number of lower quality conversations on the platform. Other moderators posted updates to their groups that they would attempt to keep discussions spam/ad free and directed users to the report functionality for posts that may now slip through.īut the change didn't come as a single move, LinkedIn are rolling out a host of changes for groups – including a standalone app for iOS. Moderating a group can be an intensive task and more often than not, they're a labour of love. “Over the past 24 hours there have been more than 400 comments posted by group moderators about these changes - and NONE of them are positive,” noted one moderator of a particularly large group. ![]() In order to keep 'spam' or self-promotional style posts at a minimum for groups (They're a very attractive space to begin subtly or not so subtly advertising your services), users have always had the option to post as a 'Discussion' or as 'Promotion' and this allowed group moderators to maintain a fairly high standard of discussion, while still leaving room for a bit of promotion! That is, until early October, when LinkedIn changed the game, much to moderators' and group members' dismay. It's a feature we've enjoyed and gotten a lot out of. The beauty of groups is the opportunity they offer to communicate with individuals in similar fields, at similar levels to you, but located anywhere in the world. ![]() While LinkedIn users relate, comment and discuss in their own individual ways – with humour and personal, relevant anecdotes, the group discussions have continued to hit just the right spot for many of our bigger, work-related questions and thoughts. Groups have been another big part of this. Throughout the shifts in how we all use social media, LinkedIn has maintained the tone it set out to create. They've also become quite the resource for professionals who love the 'stream' style option for news and has stayed mostly on-point for career-related information when even Twitter users tend to blend more of the personal and humour alongside work/industry updates. Their targeted advertising options and neat search functionalities for recruiters make it the go-to option for many people hunting down the perfect talent online or promoting their B2B services. LinkedIn is an excellent tool in many ways. Whether these will have a positive or negative impact for group members is yet to be seen, but moderators certainly weren't impressed. LinkedIn recently rolled out a number of changes for their Groups.
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